Baldo Realty Group has launched a new advertising campaign at Nice Côte d’Azur Airport, with visibility in Terminal 1, expanding the brand’s reach among international travelers arriving to the French Riviera and Monaco.
Often considered the primary gateway to the Riviera and France’s largest airport outside the Paris region, Nice Côte d’Azur Airport handled 15.23 million commercial passengers in 2025, closing the year with record traffic. With direct links to 122 destinations across 45 countries, it remains a key point of entry for international buyers, second-home owners, and frequent travelers moving between Monaco and the coast.
The new Baldo Realty Group campaign is located in the Terminal 1 arrivals baggage claim area, placing the brand in front of passengers at the moment they step into the destination, as luggage is delivered. Terminal 1 serves European and international flights and represents a significant share of overall airport traffic, making it a strong fit for reaching an international, high-mobility audience.
The campaign is designed to connect with the airport’s mix of leisure and business travelers, many of whom align with Baldo Realty Group’s focus on Monaco real estate and a curated portfolio of high-end villas on the French Riviera.
According to the airport’s passenger profile, Nice Côte d’Azur Airport travelers are predominantly leisure (75%), with 25% business travel. The audience also includes visiting passengers (65%) alongside residents of the Côte d’Azur and Monaco (35%), with a notable share of ABC1 (49%) and frequent flyers (23%).
Passenger dwell time supports the choice of airport media, with travelers spending approximately 1h50 on site, and on average 76% pay attention to the terminal environment.
“Nice Airport is where the Riviera begins for many of our clients,” said a spokesperson for Baldo Realty Group. “By being present in Terminal 1 arrivals, we are meeting international travelers at the start of their stay and inviting them to begin a property conversation that can lead to a new address in Monaco or along the coast.”
Baldo Realty Group specializes in premium property in Monaco, alongside a select collection of luxury villas on the French Riviera. The firm supports buyers, sellers, and investors with a discreet, client-led approach and deep local market expertise.
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Baldo Realty Group
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